Akson
Branding + Web
About
Akson works on the unseen. The underground infrastructure that keeps everything running, yet rarely gets noticed. Cables, pipelines, grids, nothing is standard, everything is custom. Each project demands precision, coordination and control.
We developed the name Akson, inspired by the axon in the nervous system. Just like axons transmit signals through the body, Akson connects networks through the ground. It became the perfect metaphor for the role they play. Complex systems, made coherent through expertise and structure.
From that foundation, we built the brand. Calm, sharp and timeless. A visual identity stripped of noise. A voice that speaks with quiet authority. A digital platform designed around clarity and use.
Every element reinforces what Akson does best. Making the complex understandable. Making the invisible work. Bringing structure to what lies below the surface.
My role
Brand strategy
Brand design
Brand experience
Digital strategy
Digital design