Certhon
Branding + Web
About
Certhon is reshaping the future of food. From tomatoes in the desert to strawberries in Hong Kong, they prove that location and climate no longer define what is possible. But when we joined, the brand foundation was still early stage. The ambition was clear, but the structure, systems and tools to support it were not yet in place.
Building on the initial concept developed by AKQA Amsterdam, we helped shape and expand the brand into something fully operational. We led a series of strategic workshops to clarify positioning and define key audience flows. From that base, we built a modular digital platform designed to support multiple user types. From growers to engineers to international investors. The result was a website that didn’t just look sharp, but worked across touchpoints and teams.
Alongside that, we supported the full rollout of the brand. From the launch of the Certhon Harvest Robot to recruitment campaigns, video content, motion systems, signage, and physical materials, we helped bring the identity to life across every medium. Every asset was aligned, every detail checked. Scalable and consistent.
My role
Brand experience
Digital strategy
Digital design