Fitchd is the strategic visual partner for brands that think beyond aesthetics. What began as the personal brand of photographer Floris Heuer evolved into a scalable visual agency with global relevance. We redefined the brand to reflect that shift. From creator to curator, from individual to community.

The name Fitchd is inspired by a traditional weaving method where vertical and diagonal strands interlock to form a strong foundation. That became the metaphor for the brand. Strategy provides structure. Creativity brings strength. The combination creates lasting impact.

We created the tagline Create better together to express a belief in shared ambition and long-term value. It captures how Fitchd operates, through a curated network of trusted photographers guided by clarity, intent and strategic direction.

From positioning and naming to identity and system design, we shaped every layer of the brand. A custom logomark based on the weaving principle. A dynamic grid system for layered storytelling. A tone of voice that is both precise and human.

We also designed and built the website. More than a portfolio, it is a digital translation of the brand. Clear, modular and made to grow. It tells the story of Fitchd not just through its work, but through structure, philosophy and voice.

Fitchd is no longer about one person behind the lens. It is a brand built for orchestration. Strategic, scalable and ready to lead.