Marc Kroon Wine is not your average wine supplier. It is a brand built around moments, not bottles. We developed the full brand strategy, starting with a simple belief that became the foundation for everything: Alles draait om het moment.

From there, we shaped every layer of the brand. The name remains personal and recognisable, but the identity is entirely new. A clean and minimal logo that subtly references the negative space of a wine glass. A colour palette that feels warm, grounded and understated. A tone of voice that is intuitive, service-driven and human.

What makes Marc Kroon Wine different is not the wine itself, but the way it is delivered. From cellar management to yacht provisioning to custom tastings, everything is guided by service that is deeply personal and consistently best-in-class. We captured that spirit in the brand’s voice, visual system and communication model.

The result is a brand that feels quiet but refined. Built to be practical in daily use, but layered with meaning. More than wine. More than service. A brand that turns care into craft, and moments into memories.