The Cube House doesn’t follow the usual rules of office design. It flips the narrative with a simple provocation: Think inside the box. Our job was to bring that mindset to life online and make it feel just as intentional in the digital space as it is in the architecture.

In collaboration with G&S& and Jetway, we defined the strategy for the digital experience. This wasn’t just a site to showcase a building. It was a platform to express a point of view. We focused on structure, hierarchy, and usability, making sure the experience would feel sharp, distinct, and effortless.

We combined Jetway’s brand system with a modular, color-coded interface built for clarity and depth. Each section was designed to guide different audiences through the space, using layered motion, intuitive flows, and purposeful transitions. The design invites exploration without losing focus.

Built with React and powered by Storyblok CMS, the platform gives the team full control. Scalable, flexible, and easy to update, it is as future-proof as the building it represents.