De Automobiel Fabriek was already operating at a premium level. The work, the service, the standards were all exceptional. But the brand did not reflect any of it. The name, the identity, and the experience fell short of what the business actually delivered. We were asked to close that gap.

We started by repositioning the company from the inside out. The new name, Triple&Crown, was inspired by motorsport’s rarest achievement. It represented more than speed or performance. It captured ambition, exclusivity, and a mindset that refuses to settle.

From there, we created a brand system built on clarity, confidence, and control. That thinking extended into a fully custom website where users could explore the full range of exclusive cars, schedule test drives, and connect directly with the team. More than a digital showroom, it was a product built to support the business and deliver on its promise.

Our collaboration didn’t stop there. We later helped launch Triple&Crown Racing, a private community for circuit enthusiasts and performance drivers. It extended the brand into a new world while staying true to its core. That evolution reflects how I work best. Not as a one-time intervention, but as a long-term partner with a shared sense of ambition.