YUNE creates content that works because it understands why it works. By combining behavioral science with creative execution, they tap into the unconscious triggers behind human attention. We redefined the YUNE brand to reflect that position. Not as a claim, but as a system. Clear, creative, and grounded in insight.

Through strategy workshops, we reshaped the brand from the inside out. We developed the complete identity, from positioning to tone of voice to visual language. We also created the tagline Where science and creativity meet, capturing the core of YUNE’s belief in a single line. The logomark reflects duality and connection. The color palette was based on neurological research, using combinations linked to different types of brain activity. Typography and motion bring together structure and spontaneity. Every element was designed to express how logic and emotion interact.

The website followed that same thinking. Built as a true extension of the brand, it combines clarity with energy. From subtle transitions to interactive storytelling modules, every detail is tuned to feel smart, expressive, and engaging. It is more than functional. It is fun, just like the team behind it.